Top tips for your professional profile.
Pick a high-quality professional profile picture.
Profiles with photos have a 40% higher response rate. Your photo should be personable, yet professional.
Keep your name simple.
It may be tempting to add certifications and titles but it makes it harder for colleagues or potential clients to find you in search.
Expand on your resume.
User your profile to describe how you brought value to organizations instead of presenting your general experience.
Show your personality.
Set your profile apart with specific adjectives and colorful verbs. Imagine you are introducing yourself at a conference or client meeting.
Leverage the tagline to your advantage.
Your tagline is the first thing that appears in LinkedIn search. Use a short description of your professional persona or strong job title.
Treat the summary as your elevator pitch.
Create a meaningful summary that is the essence of who you are and what you do. Be brief but descriptive.
Highlight your skills.
The specialties section is a great way to integrate keywords into your profile. Include buzzwords that correspond to your experience.
Explain your experiences.
Don’t assume that everyone who views your profile is an expert on your experience. Give concise descriptions of companies and roles.
Stand out from the crowd.
Include links to your website or online portfolio to showcase your abilities. Feature awards, certifications, completed projects, and interests.